Amf drink black9/27/2023 ![]() Those flavors might appeal to the younger generation of drinkers, those in their 20s, who Furniss-Roe said are used to having a bevy of choices when it comes to food and drink. This year’s new flavors will include Bacardi Wolf Berry, a mix of blueberry and wolf berry (also known as goji berry), and Bacardi Black Razz, flavored with raspberry and black sapote, a soft fruit native to Mexico. ![]() There are currently eight flavors of Bacardi and two more are on the way, Furniss-Roe said. While Grey Goose vodka has been more cautious about adding to its repertoire, the namesake Bacardi brand is more adventurous. I suspect that some of the more outlandish things that are out there are fads.” “I think people will always gravitate to things that make sense. I think you wonder over time whether everything that’s in the ring now will still be standing in five or 10 years time,” he said. “It’s a little bit like a massive boxing match. Existing flavors include lemon, orange and pear.įurniss-Roe doesn’t expect the trend of flavors, which has now made its way even to bourbon whiskey, to end anytime soon, though he admitted that unusual flavors had their place in time. Bacardi will be competing with popular brands including LVMH’s Hennessy, Beam Inc’s Courvoisier and Remy Cointreau’s Remy Martin.īacardi is also launching Grey Goose Cherry Noir, the upscale vodka brand’s first new flavor in five years, Furniss-Roe told the Reuters Food and Agriculture Summit on Wednesday. cognac will launch in early summer.Ĭognac is a type of brandy produced near the French town of Cognac. Vodka is by far the biggest-selling type of spirit in the United States but other products, such as bourbon, cognac and dark rums have been getting more attention.īacardi owns the Baron Otard cognac brand, but it does not sell the brand in the United States. demand for dark spirits, like whiskey and cognac. ![]() Robert Furniss-Roe, president of Bacardi North America, declined to give any details about what brand name the cognac would carry, but said it was an example of what Bacardi was doing to address growing U.S. CHICAGO (Reuters) - Bacardi Ltd is trying to tap more into the dark side of spirits, launching its first cognac in the United States where it is known more for white spirits like Grey Goose Vodka and its Bacardi Superior clear rum.
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